From what ideology (the concept of a site) is initially incorporated in construction of a site for business, efficiency of a site, i.e. the income and profit on a site depends.

Correctly incorporated ideology of a business - site reduces expenses for his(its) reconstruction of a site  and increases term of a life of a site.

Ideology of a site - set interconnected scemotehnic decisions, the choice and which realization are caused by necessity of performance of the problems(tasks) facing to a site.

The main thing that defines ideology of a site, - a plan of a site.

The choice of ideology of any site depends on (the text, tables and the schedule), as well as in what volume it is necessary to place what content on a site according to a plan of a site.

The primary goal facing to a business - site, - reception of the profit at the expense of attraction of target visitors. Hence, the ideology chosen at creation of a site, should provide his(its) competitiveness among sites of one price lines, similar subjects and volume, attraction on a site of visitors from a concrete target audience and prompting of them to make the transaction with the firm - owner of a site.

The choice of ideology of a site includes some the basic moments:

1. A choice of the software on the basis of which the site will be created.

2. The account of that presence in a site of dynamic elements (connected databases, system of search on a site, etc.) has an adverse effect on indexation of a site by search engines, on his(its) rating and, as consequence, on the profit from a site.

3. The account of that in a site of unique program modules inevitably results presence in complication and to rise in price of creation of the site and his(its) subsequent service.

4. A choice of the server on which the site will be placed. Before acceptance of the given decision is recommended to consult to the web - designer.

5. A choice of a name of a site  and hisnames.

6. A choice of keywords and key word-combinations on which a site should find in the Internet.

7. A choice of configuration of a site.

8. A choice of style of design of a site.

9. A choice of system of navigation of a site.

10. Selection of a content of a site.

11. A choice of the web - designer.

12. Definition of the possible budget of a site.