› › It is impossible to create design of a website which is pleasant to all.

› › It is possible to create design which will correspond to the technical project.

One of main principles, which Henrys Ford has put in pawn in the organization of the business, and has described it in the book (" my life and my achievements "), there was an aspiration to satisfy tastes and searches not 100 % of potential buyers, and 95 %. Of 5 % he neglected tastes and searches of the rest, being guided by a principle " to all will not please ".

The incorporated principle of business dealing has allowed Henry Fordu not only to begin one of the richest people of time, but also to create the automobile firm being one leaders in automobile branch to this day.

With reference to web-design it is possible to apply the same principle:

It is impossible to create design of a website which is pleasant to all.

Design of a business - site - not end in itself.

Design of a site - only means for achievement of the purpose.

The purpose of a business - site - achievement of the maximal profit by the owner of a site.

The design of a site should make a start from the technical project on creation of a site.

About mutual relations between the customer and the web - designer:

1. People different. Each person is unique. At each person the life experience, age, a financial position, education, tastes, habits, etc. Each customer should find the web - designer.

2. The more precisely the customer can formulate, what exactly he wants also what site to him is necessary, the it is more probability of that he will receive the qualitative and profitable site corresponding to his(its) aesthetic performances.

The recommendation:

For effective job with the professional web - designer and receptions of the site borrowing(occupying) high positions on ratings, making a profit tasks in view corresponding to a circle and aesthetic performances of the customer, last should have, at least, initial performances that such the Internet and creation of sites.

Otherwise, to understand each other to the customer and the web - designer it will be difficult.

Typical mistake of the customer:

The assignment(order) of negotiating and the order of design of a site to the youngest employee of firm.

-? age the concept of taste and color at the person varies.

Money for the goods and service, it is especial when cost of the goods and services high, people mature pay, as a rule. At them concept of taste and color of those who is still young.