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Investment of money in creation of a site, redesign, promotion of a site, etc. - the transaction, making which, each businessman hopes to increase the profit.  far-sighted businessmen pay millions dollars for profitable sites.


What interrelation between web-design and business? What primarily - web-design or business?


Web - studio asserts, that if the question is creation of sites for successful business dealing the priority should be given to business.


Fondly believing, that quantity(amount) of visitors of a site, hence, and profit on a site, directly depend on "steepness" or "originality" of web-design, the majority of businessmen and even webs - designers at discussion of the future site focuss efforts to web-design.


Really, web-design, number of target visitors and profit are closely interconnected among themselves. But only in inverse relationship. Than is more elaborate, the "originality" web-design, the less than target visitors, the it is less efficiency of a site, the it is less profit on a site.


At fulfilment of any transaction it is necessary to represent clearly the mechanism of reception of the future profit and to expect the basic obstacles.


Theoretically, presence of web-design - the strongest handicap to a high rating of a site and, as consequence, efficiency of a site, i.e. the income and the profit from a site.


The matter is that in professionally made site not less than 70-80 % of the area of webs - pages borrowsa content of a site. Search engines, not being able as person, to distinguish and analyze both static, and dynamical to the schedule (animation), distinguish and range sites on their content. Basically, under the text which contains keywords.


Thus, the content of a site, instead of something another, allows to find a site in search engines. I.e. the content of a site, instead of his(its) external registration (that is considered to be web-design) allows to involve target visitors of a site and their money.


Attaching to a content of a site minor significance, businessmen and many webs - designers doom a business - site, and frequently and business, to poor existence.