The fact! The amateur design appears worse professional in 99 %.

Web design of a site three basic define(determine) components: a content, system of navigation and design of the top part of page.

The widespread mistake of fans(amateurs) - consideration of a site not as the tool which is making a profit, and as programming a complex of pictures and text. Thus the design to be put on the first place that is not correct. The main thing is the balance of optimization, design and usability.

The basic attributes professional a web of design:

- The muffled registration, allocation of the goods, the contact information, a trade mark.

- Forecasting at an early stage (designing of a basis of a site) semantic nucleus of searches for optimization.

- The development of the design aimed at a certain audience.

- Use external subconscious advecingers, slogan - marketing.

- Presence of system of the analysis of statistics

- The real price (it is necessary to pay for quality)

And now we shall consider the basic attributes of amateur design (in the broad sense of the word):

- Prevalence of bright color scale which distracts from the main thing.

- Not use of the scientific data on colour perception, mixture of colors.

- Bad usability, there are no pages of mistakes, empty pages, etc.

- Absence of the concept of a site.

- A undercharge - the main attribute nonprofessional!!!

Qualitative Design entrust creation of a site useability!