Performances about a web design are stereotyped, and this stereotype does not bring anything good. She brings only damage to the owner of the site . Shortage of knowledge, absence of criteria of a rating of a site - the basic problem of unprofitable sites.

We shall consider on an example business of a site the decision of this problem (a problem of an inefficiency).

Probably, the customer of a site for the first time faces a problem of design. It is quite logical. The majority of designers do not penetrate into specificity of business, and specialize on specefied  design, characterizing it(him) only subjective perception(recognition).

At creation business of sites a web the designer does not reflect on consequences, gives unconditional preference to web-design. Instead of uniting these two concepts, he concentrates only on design. It is wrong.

The profit is brought with those sites from which wait for the profit which were created with this purpose. And the satisfaction of personal aesthetic preferences of the owner of a site, or the designer should not become the reason of an inefficiency.

There is an interesting law - the design to like the customer only when the site makes a profit. And on the contrary - at all does not arrange it(him) at absence of her(it).

However, the site as is known does not bring profit - his(its) visitors bring. And the design plays far from being last role!

The content borrows(occupies) not less than 80 % of a seen part of page. And external registration helps to orient and is competent showed to the visitor the most interesting information.

Summed up, it is possible to say, that the choice of web-design of a site depends on a content and problems(tasks) of a site which are defined(determined) at the very first stage - a stage of planning.